Microsoft Surface: Behind-the-Scenes First Look (with Video)

• Microsoft
• Surface
• surface computing
• computers
• Jeff Han
• iPhone
• video

Microsoft's corporate campus is a sprawling affair, with more than 100 buildings scattered over 261 acres. To make sense of it all, you have to navigate by numbers. The Microsoft Visitor Center, for instance, is in Building 127, north campus, while the Microsoft Conference Center is in Building 33, just down the road from the company soccer and baseball fields. About 4 miles away, however, there is an unnumbered building that is decidedly "off campus." In that building, Microsoft has quietly been developing the first completely new computing platform since the PC — a project that was given the internal code name Milan. This past March, when the project was still operating on the down low, I became the first reporter invited inside these offices. My hosts politely threatened legal consequences if I blabbed about the project to anyone not directly involved in it, then escorted me down a dark hallway to a locked corner conference room. Inside that room was Microsoft's best-kept technology secret in years ... a coffee table.

The product behind the Milan project is called the Microsoft Surface, and the company's unofficial Surface showman is Jeff Gattis. He's a clean-cut fellow who is obviously the veteran of a thousand marketing seminars. He spoke in sentences peppered with "application scenarios," "operational efficiencies" and "consumer pain points" while he took me through a few demonstrations of what the Surface can do. One of Gattis's consumer pain points is the frustrating mess of cables, drivers and protocols that people must use to link their peripheral devices to their personal computers. Surface has no cables or external USB ports for plugging in peripherals. For that matter, it has no keyboard, no mouse, no trackball — no obvious point of interaction except its screen.

Gattis took out a digital camera and placed it on the Surface. Instantly, digital pictures spilled out onto the tabletop. As Gattis touched and dragged each picture, it followed his fingers around the screen. Using two fingers, he pulled the corners of a photo and stretched it to a new size. Then, Gattis put a cellphone on the surface and dragged several photos to it — just like that, the pictures uploaded to the phone. It was like a magic trick. He was dragging and dropping virtual content to physical objects. I'm not often surprised by new technology, but I can honestly say I'd never seen anything like it.

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